They launched a new service called, Google Play Instant – right into the feels! It lets users try an app or game without having to download it. Hence, Google played a pretty nifty move. I mean it could be anything, if it is not instant, we simply don’t want it. Remember the times when you want to try a new app and you almost download it but then don’t? The reason could be anything either it could be shrinking space in the phone memory or humongous size of app or game, or meteor shower.

Commitment Anxiety! A quite fancy but justifiable term for our hesitation to try new apps.